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marc's musings

a blog about #CRE

Leading Through Change: Lessons from a CRE Veteran

4/30/2025

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Leadership isn't defined during times of stability; it's truly tested when navigating the turbulent waters of change. Whether facing market disruptions, technological shifts, organizational restructuring, or economic uncertainty, how leaders guide their teams through these periods determines whether the organization emerges stronger or falters.

Drawing upon over 30 years of executive leadership experience in the dynamic and often unpredictable commercial real estate industry, INSPIRE offers practical, battle-tested lessons on leading effectively through change. These principles are central to his keynote speaking and consulting engagements.

Lesson 1: Acknowledge Reality & Communicate Transparently

The first step in leading through change is acknowledging it exists.

Ignoring challenges, downplaying difficulties, or providing vague reassurances erodes trust faster than almost anything else. Effective leaders confront reality head-on. They communicate openly and honestly about the changing environment
, the challenges the organization faces, and the plan for navigating them. This transparency, coupled with fostering open dialogue and actively listening to concerns, builds credibility and helps the team feel respected and informed. This aligns with core change management principles, requiring skilled facilitation and communication – areas where
INSPIRE ​brings specific expertise.

Lesson 2: Anchor to Vision & Purpose (The "Why")

​During times of uncertainty and disruption, people crave stability and direction. It's the leader's role to provide that anchor by constantly reinforcing the organization's core mission, vision, and values. Help your team understand why the changes are necessary, how they align with the broader strategic goals, and how their individual contributions fit into the bigger picture. A clear sense of purpose provides motivation and focus when routines are disrupted. This focus on vision and strategic alignment is a key component of both effective leadership and INSPIRE's consulting approach.

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    ​Hi! I'm Marc

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    I am internationally recognized as an innovative and dynamic leader in the CRE industry. Since establishing INSPIRE ​in 2015, I have helped businesses excel amid unprecedented and historical changes by empowering teams to deliver exceptional service to clients and tenants and through a laser-like focus on optimizing asset value.

    In addition, as an accomplished author, a sought-after speaker, and a talented instructor, I thoroughly enjoy igniting a passion in others to become the best and brightest talent in CRE.

    View my profile on LinkedIn

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  • Home
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