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marc's musings

a blog about #CRE

Is Your CRE Strategy Aligned With Your Business Goals?

4/30/2025

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Think about your company's real estate.

Do you view it primarily as an operating expense, a line item on the balance sheet?

Or do you see it for what it truly is: a strategic asset that can either propel your business forward or hold it back?

For occupiers and owner-operators, ensuring your commercial real estate strategy is tightly aligned with your core business objectives isn't just beneficial – it's crucial for long-term success.


At INSPIRE, we specialize in helping occupiers and owners achieve this critical strategic alignment. We act as your real estate partner, guiding you to make solid real estate decisions that directly support your overarching business goals.

Why Alignment Matters: The Cost of Disconnect

When your real estate strategy is disconnected from your business goals, the consequences can be significant. Imagine locating your office in an area that hinders talent acquisition, being locked into inflexible space that prevents planned growth, or suffering productivity losses due to poorly managed facilities. These aren't just operational headaches; they represent wasted resources, missed opportunities, and friction that directly impacts your bottom line. A misaligned CRE strategy can actively undermine your business objectives.

INSPIRE provides consulting and advisory services specifically designed for occupiers and owners, focusing on ensuring your real estate actively contributes to, rather than detracts from, your success.

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    ​Hi! I'm Marc

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    I am internationally recognized as an innovative and dynamic leader in the CRE industry. Since establishing INSPIRE ​in 2015, I have helped businesses excel amid unprecedented and historical changes by empowering teams to deliver exceptional service to clients and tenants and through a laser-like focus on optimizing asset value.

    In addition, as an accomplished author, a sought-after speaker, and a talented instructor, I thoroughly enjoy igniting a passion in others to become the best and brightest talent in CRE.

    View my profile on LinkedIn

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  • Home
    • What We Do
  • Consulting
  • Distressed Assets
  • SOP Manuals
  • Expert Witness
  • Keynote Speaker
  • LEARNING & DEVELOPMENT
  • Brokerage
  • Blog
  • Thought Leadership
  • Contact Us