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a blog about #CRE

From Distress to Success: Turnaround Strategies for CRE Assets

4/30/2025

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Discovering a commercial real estate asset is underperforming or facing distress can be daunting. However, a distressed property doesn't automatically equate to a lost cause. With the right strategic approach, diligent execution, and expert guidance, many underperforming assets can be stabilized, repositioned, and ultimately returned to profitability and success.

INSPIRE specializes in developing and implementing comprehensive turnaround strategies for distressed commercial properties. We leverage our deep industry experience and our core People. Process. Performance. philosophy to guide clients through the recovery journey, transforming challenges into opportunities for value creation.

Phase 1: Stabilize and Assess

The immediate priority in any turnaround situation is to stop the bleeding and gain a crystal-clear understanding of the asset's current state. This stabilization and assessment phase typically involves:

  • Securing the property and ensuring basic operations continue uninterrupted.
  • Conducting thorough physical inspections, including Property Condition Assessments (PCAs), to identify immediate repair needs and potential long-term capital expenditures.
  • Performing a detailed market analysis to understand the asset's competitive positioning, target tenant demographics, and prevailing market conditions.
  • Obtaining an objective valuation to establish a realistic baseline.

This initial diagnostic phase is critical; acting without a complete picture often leads to misallocated resources and ineffective strategies.​
Phase 2: Develop the Turnaround Plan

Based on the findings from the assessment phase, a tailored turnaround plan is developed. This roadmap outlines the specific strategies needed to address the asset's weaknesses and capitalize on its potential. A successful turnaround often requires a multi-faceted approach, tackling operational issues, physical deficiencies, and market positioning simultaneously. Simply fixing the building won't work if poor management persists, and aggressive marketing will fail if the property itself is undesirable or too costly to operate.

Common strategies integrated into a comprehensive plan include:

  • Operational Improvements: Implementing best practices in property management, enhancing tenant relations programs, streamlining workflows, and aggressively managing operating expenses.
  • Physical Improvements: Executing targeted repairs and maintenance, undertaking strategic renovations, or managing larger construction/development projects to reposition the asset for a different use or target market. This requires careful capital budgeting and analysis to ensure ROI.
  • Marketing & Leasing Strategy: Developing and executing aggressive campaigns to attract desirable tenants to vacant space, potentially renegotiating existing leases, or shifting focus to different tenant types better suited to the repositioned asset.
  • Financial Restructuring: (Primarily for investors/managers) Working collaboratively with lenders to potentially modify loan terms or explore refinancing options.

INSPIRE draws upon its full suite of services – including asset/property management, repairs/maintenance oversight, capital budgeting, construction management, and marketing/leasing coordination – to build and support these comprehensive turnaround plans.

Phase 3: Execute and Monitor

Developing the plan is only half the battle; successful execution is paramount. This phase requires diligent project management, clear communication among all stakeholders, and rigorous monitoring of progress against the plan's objectives and key performance indicators (KPIs). Flexibility is also key; the strategy may need to be adapted based on real-time results and changing market conditions.

INSPIRE often acts as the "quarterback" during execution, coordinating the efforts of property managers, leasing teams, contractors, and other professionals to ensure the plan stays on track. Our focus on performance measurement provides the necessary feedback loop for ongoing optimization.

INSPIRE: Your Partner in Recovery

Executing a successful CRE asset turnaround is a complex undertaking that demands specialized expertise, operational discipline, and strategic foresight. INSPIRE brings decades of experience, a comprehensive service offering, and a true partnership approach to help clients navigate this challenging process. We are focused on optimizing asset value and achieving tangible results.

Transforming Distress into Success

An underperforming or distressed asset represents a challenge, but also an opportunity. With the right strategy, expert execution, and a dedicated partner, it's possible to navigate the complexities and reposition the property for long-term success.

If you are managing, lending against, or invested in distressed commercial real estate, contact INSPIRE today.

Let's discuss how our turnaround expertise can help you unlock the hidden potential in your assets.
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    ​Hi! I'm Marc

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    I am internationally recognized as an innovative and dynamic leader in the CRE industry. Since establishing INSPIRE ​in 2015, I have helped businesses excel amid unprecedented and historical changes by empowering teams to deliver exceptional service to clients and tenants and through a laser-like focus on optimizing asset value.

    In addition, as an accomplished author, a sought-after speaker, and a talented instructor, I thoroughly enjoy igniting a passion in others to become the best and brightest talent in CRE.

    View my profile on LinkedIn

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