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marc's musings

a blog about #CRE

Is Your CRE Strategy Aligned With Your Business Goals?

4/30/2025

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Think about your company's real estate.

Do you view it primarily as an operating expense, a line item on the balance sheet?

Or do you see it for what it truly is: a strategic asset that can either propel your business forward or hold it back?

For occupiers and owner-operators, ensuring your commercial real estate strategy is tightly aligned with your core business objectives isn't just beneficial – it's crucial for long-term success.


At INSPIRE, we specialize in helping occupiers and owners achieve this critical strategic alignment. We act as your real estate partner, guiding you to make solid real estate decisions that directly support your overarching business goals.

Why Alignment Matters: The Cost of Disconnect

When your real estate strategy is disconnected from your business goals, the consequences can be significant. Imagine locating your office in an area that hinders talent acquisition, being locked into inflexible space that prevents planned growth, or suffering productivity losses due to poorly managed facilities. These aren't just operational headaches; they represent wasted resources, missed opportunities, and friction that directly impacts your bottom line. A misaligned CRE strategy can actively undermine your business objectives.

INSPIRE provides consulting and advisory services specifically designed for occupiers and owners, focusing on ensuring your real estate actively contributes to, rather than detracts from, your success.
Step 1: Defining Business Objectives & CRE Needs

True strategic alignment starts with a deep understanding of your core business goals.

  • Are you focused on rapid growth, cost reduction, attracting top talent, enhancing your brand image, or entering new markets?

Once these objectives are clear, the next step is translating them into specific real estate requirements.

  • What locations best support your talent strategy?
  • How much space do you need now, and how much flexibility is required for the future?
  • What amenities, technology infrastructure, and workplace design will best support your operations and culture?

Achieving this requires breaking down traditional silos. Your real estate decisions impact, and are impacted by, your business strategy, HR plans, IT infrastructure needs, and financial targets.

INSPIRE acts as a facilitator, bringing expertise in organization design, transformation and change management, and process improvement to help bridge these functional gaps. We ensure that insights from all parts of your business inform your real estate strategy, leading to holistic and effective decisions.

Step 2: Evaluating Your Current Portfolio

With your objectives and needs defined, the next step is a critical evaluation of your existing real estate portfolio. Does your current space support your goals, or does it create obstacles? This assessment involves analyzing lease terms for flexibility and cost-effectiveness, evaluating space utilization to identify inefficiencies, scrutinizing operating costs, assessing the effectiveness of current locations, and understanding the physical condition of your facilities.

INSPIRE brings expertise in occupier services, facilities management, tenant representation, and project management to this evaluation process. We utilize tools like expense management analysis and benchmarking to provide a clear picture of how your current portfolio stacks up and where improvements can be made.

Step 3: Developing and Implementing the Strategy

Based on the assessment, we work with you to develop an actionable real estate strategy. This might involve negotiating favorable lease renewals, identifying opportunities for relocation or consolidation, redesigning your workplace to support new ways of working, integrating essential technology, or managing capital projects.

Execution is where the "Process" aspect of our People. Process. Performance. philosophy comes into play. INSPIRE assists in developing effective sourcing strategies, optimizing service delivery models, establishing performance management frameworks, and providing expert project management and owner's representation to ensure your strategy is implemented smoothly and effectively.

Make Your Real Estate Work For You

Your commercial real estate should be a powerful enabler of your business success, not a source of friction or unnecessary cost. Achieving strategic alignment ensures your properties, facilities, and locations are actively supporting your core objectives.

Is your CRE strategy truly aligned with your business goals?

Contact 
INSPIRE today using the buttons below.

Let us partner with you to ensure your real estate is a strategic advantage, leveraging our expertise in occupier services, facilities management, tenant and owner representation, and strategic consulting.
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    ​Hi! I'm Marc

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    I am internationally recognized as an innovative and dynamic leader in the CRE industry. Since establishing INSPIRE ​in 2015, I have helped businesses excel amid unprecedented and historical changes by empowering teams to deliver exceptional service to clients and tenants and through a laser-like focus on optimizing asset value.

    In addition, as an accomplished author, a sought-after speaker, and a talented instructor, I thoroughly enjoy igniting a passion in others to become the best and brightest talent in CRE.

    View my profile on LinkedIn

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